PVR-INOX Secures Strategic Partnership with KHUSHI ADVERTISING to Drive Cinema Advertising in South India
Oct 09, 2024
New Delhi [India], October 9: PVR-INOX, the largest and most premium film exhibitor in India (with 1,750 screens across 357 properties in 111 cities in India and Sri Lanka, with an aggregate seating capacity of over 357,000 seats), continues its aggressive stance in the cinema advertising space by securing a significant advertising deal for FY25 with its long-time business partner, Khushi Advertising Ideas Pvt. Ltd (KAIPL), the largest cinema advertising concessionaire in India today. KAIPL and PVR-INOX share a decade-long business association within the cinema exhibition industry.
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